ProCook has seen sales climb for its eighth consecutive quarter as its store and marketing strategies pay off.
The kitchenware retailer saw total revenue increase 25.1% to £21.3m for the 16 weeks ending October 12, 2025, and total like-for-like revenue grew 12.2%, marking a record first-half trading performance for the business.
Revenue for the first half reached a record £34.1m, a 20.6% increase on last year and up 8.1% on a like-for-like basis.
During the second quarter, ecommerce sales increased 25.5%, with like-for-like growth of 23.2%, while its relaunch on Amazon in early Q2 added a further 2.3 points of growth.
ProCook said the strong performance was driven by “improved commercial discipline”, paid social marketing activities and progress on its store strategy, which has seen it open six new locations in the first half, including a new concept in the Birmingham Bullring, taking its store total to 71.
The retailer plans to open four more stores in the second half as part of its 100 UK stores and £100m revenue targets. Like-for-like retail revenue grew 5.9%, with new store openings contributing a further 19.1%.
The retailer said social media marketing and content creation proved a significant revenue driver and it was “well-prepared for the important peak trading period in Q3”.
Chief executive Lee Tappenden said: “The group’s strong second-quarter performance marks our eighth consecutive quarter of growth, delivering a record first-half trading performance, with our disciplined approach to trading and strong execution of our clear strategy enabling us to significantly outperform the market and grow market share.
“With momentum building, a record number of customers shopping with us, and expanded ranges and number of stores, we are well positioned for the peak trading period.
“We remain firmly on track with delivering our medium-term ambition of 100 UK retail stores, £100m revenue and 10% operating profit margin, and whilst mindful of the challenging economic backdrop, we are confident in delivering a strong full year performance, in line with market expectations.”
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