Dusk reaches record profitability over December

The furniture and home décor retailer saw revenue increase 26% to £140.9m over the last nine months, following “a year of accelerated investment”, according to the business. 

Profitability at the retailer reached record levels in December, following a strong Black Friday performance, with repeat customers now accounting for 50% of orders. 

Last year, Dusk said it made investments across infrastructure, warehousing and systems, including opening a third UK warehouse and a £1.5m technology upgrade including a new ERP system, enhanced automation, improved stock visibility and a redesigned website. 

“These investments are supporting operational excellence, improved efficiency and providing the capacity required to support the group’s growth trajectory in a disciplined and sustainable way over the coming years.” said a spokesperson. 

Dusk chief executive Chris Read said: “We are really pleased with our record seasonal performance and the strong momentum we have built throughout the year. We are growing ahead of a highly fragmented market and cementing our position as a disruptive force in the homewares and furniture space, taking market share from competitors as customers choose Dusk for our combination of style, price and quality.

“It has been particularly encouraging to see the strength of loyalty within our customer base, with customers continuing to return and engage strongly with our products. 

“Following a year of foundational investment in infrastructure, warehouses and systems, we see huge opportunity ahead to expand the brand, attract new customers, and continue our growth trajectory.

“We are heading into 2026 with excitement and confidence, underpinned by a clear focus on our founding principle of providing high-quality, stylish products at affordable prices”.