Revolution Beauty has said it is expecting to see a drop in sales for the full financial year, before returning to growth in the medium term.
The beauty retailer provided an update on trading for the full year to February 28, 2025, saying it believes net sales will decline 25% in that time.
Revolution Beauty also experienced âsales softnessâ in December 2024, across its digital channels and partly due to its destocking from US retailers.
Over the full year to February 2025, Revolution Beauty discontinued over 6,000 unproductive stock-keeping units (SKUs), amounting to around 75% of its original portfolio. The group said this was done to create a âscalable and profitable foundation for future growthâ.
It is continuing to transition its global retailers onto this core set of products.
Revolution Beautyâs core SKUs are still growing, including through Amazon and other channels that perform well in Europe and the US.
Certain retailer launches that were expected in the final quarter of the year are now expected to take place in the first half of the financial year in 2026. The launches into Walmart in the US and DM in Germany are on track for February 2025.
Revolution Beauty is âconfidentâ in a return to overall growth for its full year in 2026, mainly due to new strategic growth initiatives such as the new skin brand launch and a relaunch of value brand Relove.
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