Lush reported its highest-ever trading month in December, exceeding its forecasts and beating pre-pandemic sales.

Lush Christmas

Sales at Lush reached £40.5m in December, 11% higher than in 2019

Sales at the bath and body care retailer reached £40.5m in December, which was 13.1% higher than in 2021 and 11% higher than in 2019.

The company said sales from physical stores rose 18% compared with 2021, thanks to customers returning to the high street.

Lush added that the results were helped by its £7.4m investment in growing its retail estate across the UK and Europe, as well as collaborating with brands in the run-up to Christmas.

The retailer sold more than 148,000 of its popular Snow Fairy gift sets and thousands of other products from the Christmas range over the festive period.

Lush UK and Ireland retail director Kat Hannible said: “We were confident in a return to a more traditional Christmas trading pattern this year and increased our stock levels and seasonal recruitment to provide the best possible experience for our customers.

“I’m happy to say that our optimistic preparation paid off and we’re delighted to report these results. I cannot over-emphasise the credit that is due to our shop and digital fulfilment staff, who have overcome the challenges of this year to deliver a fantastic Christmas.

“We are also grateful to our manufacturing teams in Dorset, making fresh products around the clock as the sales kept coming.”

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