John Lewis has noted a transformation in beauty purchasing habits in 2021 as social gatherings and travel returned after periods of lockdown restrictions.
According to John Lewis Beauty Bets report, fragrances performed particularly strongly this year, with perfume sales rising 24% in 2021 compared to 2020. Jo Malone perfumes were particularly popular, while sales of Dior J’Adore Deodorant Spray rose 275% in 2021.
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