Health and beauty retailer Bodycare has partnered with an IT services company to deliver the digital infrastructure required to power its new store network, as it aims to become the UK’s “first AI retailer”.
The retailer has plans to open 25 UK stores this year and up to 200 locations over the next five years. To that end, the brand has partnered with PMC to help create the infrastructure to “run all store operations through a proprietary, custom-built AI platform”.
The retailer said that PMC will “design and execute its tech roadmap, including implementing a robust store network to meet the demands of its extensive AI store tech ecosystem”, which will also power Bodycare’s “in-store POS systems (including mobile and self-checkout)”.
Bodycare, which was bought out of administration in October 2025, said its “ambition is to become an AI-first retailer” and aims to “run all store operations” through a property AI-platform, “which will see AI-decisioning powering colleague actions, served via data harvested from the store, from task management, in-store network, CCTV, and POS system to digital shelf technologies”.
The retailer said it also plans to make “each new store a social content hub for local communities, generating hyper-localised content via staff, micro-influencers and customers”.
It said each new store will “host a dedicated content production studio, generating social content each week, with dynamic locally created content and UGC takeovers streaming live across each store’s digital screens”.
“Store experience, digital presence and community engagement – all underpinned by AI intelligence - will be central to Bodycare’s new vision, as we prepare to welcome customers back,” said David Stern, Managing Director at Bodycare.
“PMC is not just a transformation partner that we can trust with delivery – their trusted experience is helping us re-imagine, design, and create the AI-led strategy to bring our vision for Bodycare 2.0 to life.”
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