Pureplay grocer Ocado has cut the prices on more than 500 of its items, including “autumn and winter favourites”, as part of its ‘Big Price Drop’ initiative.
Ocado said it has dropped prices on these items by an average of 8%. It is the retailer’s fourth round of price cuts since June, taking its total number of price reductions to more than 1,000.
The Big Price Drop includes Dolmio tomato and basil sauce reduced from £2.20 to £1.75, Ambrosia Devon custard down from £1.95 to £1.60 and Kellogg’s Special K down to £4 from £4.25.
Ocado also said the price cuts include over 400 Marks & Spencer lines.
Ocado said products such as slow-cooked beef brisket dropped 6%, while British unsmoked gammon was down 4% and Ocado British Maris Piper potatoes were down 3%, in a bid to help shoppers “enjoy a Sunday roast for less this autumn”.
The retailer said each new round of its Big Price Drop was designed to provide value and to “do all it can to mitigate inflation for its customers”.
Ocado Retail chief executive Hannah Gibson said: “Ocado is known for its superb service and unbeatable choice and now more than ever, we’re committed to delivering great value too.
“As a result, we’ve reduced the prices of more than 1,000 products since June across big brands, own label and M&S items.”
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