Marks & Spencer has extended its online food offer through a partnership with expats’ shopping site British Corner Shop.
About 800 Marks & Spencer ambient products, including cooking sauces, breakfast cereals and confectionery, have been made available in 150 countries including Australia and the US.
The venture adds to M&S’s international and online food reach, complementing sales through franchisees overseas and the joint venture with Ocado in the UK.
British Corner Shop has approximately 500,000 customers worldwide, to whom it exports 6,000 British food favourites such as Marmite, Cadbury Flake and Heinz Baked Beans.
In the year to March its sales climbed 141% as Brits abroad sought a taste of home.
Connecting to Brits abroad
M&S international director Paul Friston said: “Our mission is to deliver efficient and low-cost ways to sell the best of M&S to the world, and by partnering with British Corner Shop we’re able to instantly offer food to millions more customers.
“We’re always getting asked when our food range is going to be rolled out to new markets, so I’m delighted that from today we’re able to offer an expansive and delicious range to customers across over 150 new countries.”
British Corner Shop managing director Mark Callaghan said: “British Corner Shop connects quality British brands to customers worldwide, which is why partnering with M&S, one of the most iconic British brands, is a perfect fit for both parties.
“Our customers are not just British expats but other nationals who appreciate the quality assurance they get from buying British-made products.”
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