Marks & Spencer has announced a price lock on 140 of its products until after Christmas as well as reducing prices on its cheese and butter, as part of its latest round of value investments.
The retailer said a selection of its sausages, frozen chips, apples, coleslaw and chickpeas would be included in the price lock, and that also it had cut prices on its Remarksable value range of cheese and butter. As part of the price reduction, a 265g pack of M&S British mature cheddar will drop 15p to £2.65, while 250g British salted butter is now 10p cheaper at £1.80.
M&S has emphasised that its investment in value for customers does not affect its commitment to “animal welfare and quality standards” — it is currently the only retailer offering 100% RSPCA assured milk and stocks more RSPCA assured products than any other retailer.
M&S Food managing director Alex Freudmann said: “This week we’re delivering big investments in value on the shelf by extending the price lock on over 100 products and investing in our Remarksable range, and while customers continue to prioritise value, they also don’t expect any corners to be cut.
“Our latest farm to foodhall campaign champions dairy farmers like David Irwin, who go the extra mile for M&S to deliver products of outstanding quality and raise the bar to meet our leading RSPCA assured animal welfare standards.
“As part of the M&S milk pledge, we’re committed to paying a fair and leading milk price to every dairy farmer— now and in the future. So when shopping at M&S customers can be confident that great value on the shelf will also mean great support for British farmers.”
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