Meal delivery firm Gousto says it has “decoupled from its direct competition”, after reporting 11% sales growth in the first half of the year despite a “flat lining” economy.
The retailer said sales for the half jumped to £180m, and that it was on course to meet its FY25 stated target of 5% to 10% revenue growth, despite tougher comparatives in the back half of the year and the troubled economic outlook.
The retailer has also expanded its next-day delivery, calling it a “major milestone” on its strategic roadmap to “challenge the supermarkets”.
Having trialled next-day delivery at the start of the year, it is now being offered to new Gousto customers, returning customers and those ordering in addition to their subscriptions.
Gousto said it has also been protecting its customers from rising grocery inflation, utilising its algorithm to “limit prices rises through the cost-of-living crisis to an average of 4.8% per year, compared with food inflation of 8.1% a year”.
Gousto founder and chief executive Timo Boldt said: “We have returned to a growth focus, achieving a market beating 11% sales increase in the first half, despite an unrelenting economic environment.
“Thanks to our technology and model we have been able to limit our price increases through the cost-of-living crisis to 41% below the rate of grocery inflation. We will continue to build upon our next day delivery trials and double down on our ‘convenience without compromise’ proposition as we look to take on the supermarkets for the dinner market.”
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