Food price inflation hits record levels as shoppers trade down to own brand

man shopping in supermarket with phone

Food prices have hit a new record high, forcing shoppers to turn to own-label products in a bid to save cash. 

Grocery prices increased 11.6% in the four weeks to August 7, according to new figures from Kantar. It marks the steepest inflation rate recorded by Kantar since it began collating such data back in 2008.

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