As a result of the ongoing coronavirus pandemic online grocery shopping is expected to grow by more than 30%, according to new research.
UK customers are forecast to spend an estimated £16.8bn on digital grocery shopping during 2020, an increase of around 33%, according to new research by Mintel.
While 2020 would mark the fourth consecutive year of growth for online grocery shopping in the UK, it comes after a period of stagnation for the channel, which only grew 2.9% in 2019.
In terms of overall ecommerce trends during the pandemic, Mintel found that 36% of UK consumers have increased the amount of online shopping they do, while half of customers reported trying to limit the time they spend in stores such as supermarkets and convenience stores.
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