Asda has announced that children can eat a hot meal at one of its cafes for £1 as the cost-of-living crisis deepens.
The supermarket giant said children in England and Wales will be able to eat a hot meal at any of its 156 cafes for £1, seven days a week, with no minimum adult spend required.
Asda said the promotion would run from July 25 to September 4 and will include hot and cold meals, depending on the store, and free baby food.
The grocer said the scheme will help customers tackle holiday hunger as the cost-of-living crisis continues.
A spokesperson said: “We know that families can find the summer holidays tough and our customers are telling us that this year more than ever, they’re concerned about holiday hunger.
“With that in mind, we are so pleased to be able to offer children’s meals for just £1, with no minimum adult spend, to ensure that those who would normally rely on a school meal aren’t left without.”
The announcement has received huge amounts of praise from customers and led to calls for the other big-four grocers to follow Asda’s lead.