‘Retailer focus is on how to help customers caught in cost-of-living crunch’

Helen Dickinson

At a time of unprecedented national and global challenges, retailers are determined to support their people and their customers, writes British Retail Consortium chief executive Helen Dickinson.

I cannot remember a time with as much disruption as the last two-and-a-half years. A pandemic, three lockdowns, an HGV driver shortage, the ‘pingdemic’, a huge investment in digital and a decline in footfall yet to fully return. 

A war in Europe, creating untold suffering in Ukraine and reverberations through supply chains around the world. And now a cost-of-living crisis – with inflation at a 40-year high and little end in sight.


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