Asda launches new premium own-brand range
Grocer Asda has today launched its new premium, own-brand Exceptional by Asda range, which it said is set to “elevate” its premium-tier offering.
Launching across multiple categories over the coming months, Asda said the new premium range comprises 500 products combining “the best quality ingredients, flavours and recipes curated by experts; across a wide range of mouth-watering products and everyday treats – each with its own story to tell”.
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