The grocer has earmarked £50m towards the programme, which will begin with its Long Eaton store in Nottingham as the first of 170 stores to be updated by the end of November.

As part of the initiative, 50 larger Asda stores will receive “major upgrades, including the introduction of new in-store services and features” such as new George departments, new foyers, seasonal aisles, food-to-go services, counters and new flooring and lighting.