Asda launches new budget range and extends loyalty programme to more stores

Asda store Barry

Asda has launched a new Just Essentials budget range and extended its loyalty programme to more stores as it seeks to support customers through the cost of living crisis.

The grocer has been pushing its suppliers, under its owners the Issa brothers, to roll out a new 300 product range spanning product ranges from beans, bread, crisps and biscuits as well as non-food items.

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