The Entertainer recorded a rise in profits bolstered by strong like for likes, which founder Gary Grant credited to its ”enthusiastic, loyal staff”.

The toys retailer has posted a 31% year on year uplift in profits for the 12 months to January 28.

Total sales surged 21.7% year on year with like-for-like store sales growing 12.3%.

Its online offering,, saw a 38% surge in sales during the period.

The retailer added 16 stores to its UK portfolio taking its total to 163.

It also grew its international store estate through the acquistion of Poly, a chain of 55 Spanish toy shops.

The Entertainer expanded its ongoing wholesale business with Matalan, which saw a further 54 toy departments opened, taking the total to 63.

In addition to last year’s acquistion of Spanish toy retailer Poly, The Entertainer recently acquired Early Learning Centre, which operates from 80 Mothercare stores across the UK, 400 stores internationally via franchise partners and online through its website.

Grant credited the success to The Entertainer’s “enthusiastic, loyal staff” and added: “2019 will see us continue to keep a tight control on costs, further strengthen our own label product offering through our Addo brand, ensure we are first to market on key trends and of course offer excellent value for money to our customers.

“Our ambitious growth agenda will continue after our exciting start to the year with the acquisition of Early Learning centre and we will continue to look at every opportunity to expand our presence both nationally and internationally.”