The Entertainer recorded a rise in festive sales bolstered by strong like-for-likes which boss Gary Grant said “caps a tremendous year of growth”.
The specialist retailer recorded a 22.4% uplift in total sales in the five weeks to December 29.
The retailer, which acquired Spanish toy retailer Poly last month, posted a 13.5% increase in total like-for-likes over the period overall, driven by a 13% uptick in store like-for-likes and a 17% climb in total online sales.
The Entertainer’s own website, TheToyShop.com, also posted a 51.5% surge in sales after being successfully re-platformed earlier last year.
The retailer’s executive chairman Gary Grant said: “I’m delighted with our performance over the peak trading period.
“It caps a tremendous year of growth which has included the opening of 18 new stores for The Entertainer, expansion in our partnership with Matalan, further expansion of our franchise operation into three new territories and the acquisition of the Spanish toy retailer, Poly, comprising 57 stores.
“2019 will see us continue this trend as we progress with our growth agenda, looking at every opportunity to expand both nationally and internationally.”
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