Game has begun a consultation process with 80 of its Gamestation staff at its head office in York as it realigns its management across the group.
The games retailer said it is proposing to relocate the majority of Gamestation head office roles to Basingstoke, where Game's head office is based. The warehouse and call centre teams will remain in York.

HR, payroll and loss prevention departments were relocated to Basingstoke last year, after Game acquired Gamestation.

The retailer said the move is designed to increase its ability to “deliver passionate customer service and value for money in the increasingly challenging economic climate” as well as “streamline support functions across the Gamestation and Game brands”.

In a statement it said: “We will do our utmost to offer comparable roles for those that want to relocate to Basingstoke.”

Game has also announced a new management structure, with Tricia Brennan, previously managing director of Game UK and Eire, becoming group commercial and supply chain director.

Martyn Gibbs, who previously headed Gamestation, will now become group customer and brand director. Both roles will report to Terry Scicluna, chief operating officer for Game Group UK and Eire.

Scicluna said: “We are proposing changes to strengthen our brands in the UK and prepare for the rapidly changing consumer environment. We want to build on the recent successes of Game and Gamestation and develop their individual customer propositions. Working together we can provide world class support functions for our UK stores – two strong brands with one support structure with an increased focus on customers and suppliers.

“Over the next few months our priorities remain to look after our people, invest in the future and continue to deliver great service and offers to our customers.”