In its current state, Oxford Street is dragging its heels in the rank of international retail centres. But what could it look like if it was a gold-medal winner? We tasked creative agency Imagination to come up with a new vision for Oxford Street, in an ideal world with unlimited budget, free from timeframes and not at the mercy of willingness from its stakeholders. Here’s what it came up with
In its current state, Oxford Street is dragging its heels in the rank of international retail centres. But what could it look like if it was a gold-medal winner? We tasked creative agency Imagination to come up with a new vision for Oxford Street, in an ideal world with unlimited budget, free from timeframes and not at the mercy of willingness from its stakeholders. Here’s what it came up with
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