All Freemans articles
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NewsFreemans unveils new online brand platform
Digital department store Freemans has unveiled a new brand platform aimed at attracting female shoppers over 40.
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NewsFreemans adds 200 brands to site in marketplace launch
Digital department store Freemans has launched its own marketplace offer to complement its own bought ranges.
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NewsFreemans hails ‘exceptional’ golden quarter despite flat Q4
Freemans said it witnessed “exceptional growth” across all departments in the run-up to Christmas, despite overall retail sales in its fourth quarter slipping 0.3%.
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NewsFreemans’ owner canvasses buyer interest
International retail giant Otto Group is soliciting buyer interest in its Freemans online business, Retail Week can reveal.
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VideoFreemans reunites with Sophie Ellis-Bextor for online-only Christmas 2025 campaign
Freemans has kicked off the Christmas advert season, with the launch of its first ever online-only campaign.
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NewsFormer Freemans executive exits retail as he takes on new role
A former Freemans executive has exited the retail sector and taken up a new role at veterinary care company IVC Evidensia.
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NewsFreemans launches first credit offer in 13 years
Freemans has announced the launch of a new credit offer, its first in 13 years, in a bid to continue offering value and flexibility to shoppers.
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InterviewQ&A: Ann Steer on reinventing Freemans in a year of ‘aggressive’ transformation
Freemans chief executive Ann Steer speaks to Retail Week about a year of “aggressive” change for the business following the move that transformed Freemans from a traditional mail-order catalogue business to a modern digital department store
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NewsFreemans axes catalogue after 118 years
Home-shopping retailer Freemans has announced plans to stop printing its catalogue after 118 years, in its journey to “reinvent itself as a digital pureplay”.
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NewsFreemans launches new value initiative as cost of living climbs
Online retailer Freemans has unveiled its new Everyday Value initiative in an attempt to “help families on a budget” amid the cost-of-living crisis.
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NewsFreemans marks relaunch as ‘digital department store’ with first prime-time TV campaign
Home-shopping specialist Freemans has rebranded and relaunched, and is marking the shift with a marketing campaign that includes TV.
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NewsFreemans sets off on new course with Julien Macdonald deal
Home shopping specialist Freemans Grattan Holdings has signed an exclusive collaboration with designer Julien Macdonald as it kicks off a new strategy.
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NewsFormer Debenhams director Cristofoli named chief customer officer at Freemans Grattan
Former Debenhams director Richard Cristofoli is to join home shopping group Freemans Grattan Holdings as its first chief customer officer.
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AnalysisAnalysis: How Freemans and Redcats are tackling the growth of online
Home shopping specialists Freemans Grattan and Redcats are both working to revamp their businesses as online sales grow. Retail Week takes a look at how the companies compare.
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NewsMadonna's Material Girl range to launch in Freemans and Grattan
Madonna’s clothing line Material Girl will be available in the UK from September as Freemans owner Otto buys the European rights to the brand.
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NewsFreemans chasing £40m in sales from new plus-size site Curvissa
Freemans Grattan Holdings has launched online plus-size women’s fashion brand Curvissa, which it estimates will achieve sales of up to £40m within three to five years.
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NewsFashion brand Oli merges with Freemans
Fashion etailer Oli has merged with online department store Freemans.
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NewsFreemans thinks big as it returns to profit
Home shopping group Freemans Grattan Holdings claims it has returned to profit after a major business restructuring, and plans to launch a plus-size offer for customers early next year.
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News
Freemans Grattan cuts bad debt with credit scoring system
UK home shopping group Freemans Grattan Holdings expects to cut customer debt by up to 33% with an analytics system.
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News£10m cash injection lifts ailing Freemans
Freemans Grattan Holdings, the UK arm of German home shopping giant Otto, has been given a £10m cash injection from its parent company to stem losses at the UK business.