Q&A: Ann Steer on reinventing Freemans in a year of ‘aggressive’ transformation
Freemans chief executive Ann Steer speaks to Retail Week about a year of “aggressive” change for the business following the move that transformed Freemans from a traditional mail-order catalogue business to a modern digital department store
Since being named chief executive in January 2020, Ann Steer has been the driving force of an “aggressive” digital transformation for the retailer. It announced earlier this year that it would stop printing its catalogue after 118 years.
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