Yoox Net-a-Porter has hired five senior leaders to bolster the retailer’s “ambitious strategy” for global growth, market expansion and innovation.

New chief technology officer Pete Marsden will focus on mobile, personalisation and AI to “enrich the customer experience”. The former House of Fraser and Asos chief technology officer will report to the fashion platform’s global chief operating officer, Olivier Schaeffer.

Paolo Inga has been appointed as the fashion platform’s global human resources director and will also sit on the group’s executive committee board.

Inga will report directly to Yoox Net-a-Porter group chair and chief executive Federico Marchetti.

Most recently, Inga spent 11 years at telecommunications company Vodafone as HR leader and was responsible for growing the staff to 24,000 employees across Hungary, Romania, India and Egypt.

Two appointments have been made within the group’s luxury division covering Net-a-Porter and Mr Porter.

Nicola Brandolese will join the retailer as managing director of Net-a-Porter, reporting to the group’s luxury division president Alison Loehnis. Brandolese will be responsible for the day-to-day running of the business, as well as overseeing global expansion and commercial strategy.

He joins Net-a-Porter from Giuseppe Zanotti, where he was chief executive, and has also held senior positions at LVMH and Luxottica.

Thierry Pichon has been appointed as vice president of global sales and customer experience – a new role – to lead the luxury division’s personal shopping and client regulations programme, as it heads into a period of global expansion.

Pichon’s background is in luxury fashion. He was formerly a director at Louis Vuitton and general manager at Chalhoub Group – a luxury retailer in Dubai.

Alessia Crivelli has joined the Yoox team in another newly created role: brand and communications director. She will be responsible for developing the brand’s strategy, including creative, PR, and design and art.

Crivelli has held several leadership positions, including global partnership and special projects director at Gucci, where she spent 15 years. She was most recently responsible for brand development at Worldwide Shows Corporation – a producer of high-profile global events, including the Olympics.