US lingerie giant Victoria’s Secret has expanded its partnership with Amazon, which will now stock a range of lingerie, swimwear, nightwear and loungerwear on its website.
Victoria’s Secret previously launched its beauty range on Amazon and the extension of the partnership will now include more than 4,000 fashion items.
The new stock will be available with next day delivery for Amazon Prime members and “selected styles” will be eligible for Amazon’s prime exclusive ‘Try Before You Buy’ programme.
The partnership marks the first time Victoria’s Secret lingerie and apparel ranges are available through a North American retail partner, and “a new way for customers to discover and engage with the brand”, according to Victoria’s Secret.
Chief growth officer Greg Unis said: “We are thrilled to be expanding our relationship with Amazon. Following the success of previous product launches, we have continued to expand our assortment offering with Amazon Fashion and it remains a natural extension of our owned channels.”
Amazon fashion president Muge Erdirik Dogan said: “One of our missions at Amazon Fashion is to create shopping experiences that connect customers with brands they love. Adding a wide assortment of lingerie and apparel from Victoria’s Secret to our stores has been a seamless progression of our work together. We look forward to expanding our selection and inventing new ways for our customers to shop.”
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