Topshop has launched a standalone website in Ireland, giving customers a direct way to shop the fashion brand’s full collection.
Asos reported that Ireland was one of the label’s most engaged markets, with more than 50,000 Irish customers shopping the brand last year.
The Topshop owner said consumers shop more frequently and spend more per transaction, with many over-indexing on colour and print.
The retailer is also introducing a digital version of its ‘Last Chance’ rail across all markets, bringing together an edit of the final remaining units of its top-selling products.
The website launch means Topshop.com is live across 24 EU countries.
Topshop and Topman managing director Michelle Wilson said: “Our Irish customers have a strong connection to Topshop, and we’re excited to bring them a dedicated brand destination with full access to our collections.
“The introduction of our ‘Last Chance’ edit also brings back a much-loved part of the Topshop experience reimagined for how our customers shop today.”
Topshop returned to the high street in Ireland earlier this year, with concessions inside independent department store Shaws and McElhinney’s.
Retail Week reported last month that the brand had drafted in retail property advisers at Vedra Group to consult on mapping out a physical retail portfolio, including the possibility of a standalone store.
Topshop returned to physical retail at the start of the year through concessions inside 32 John Lewis stores across the UK.
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