Topshop has named British model Adwoa Aboah as the face of its new spring/summer 2026 campaign.
The collection, which launches on March 16, features statement silhouettes, elevated craftsmanship and bold colour pieces that will drop throughout the course of the season.
The statement piece of the new line is the balloon trouser, which Topshop said was designed to stand out and set the tone for the new collection that’s rooted in strong shapes and bold expression.
Aboah is the second British model to get a Topshop campaign, with former ambassador Cara Delevigne fronting the brand’s relaunch last July.
Aboah has previously appeared in the brand’s campaigns and modelled on its runways. As a fashion authority and leading cultural voice, the retailer said she was the “perfect choice” to front its spring/summer 2026 campaign.
Topshop global marketing director Moses Rashid said: “This season is all about expressive shapes, rich colour and elevated design.
“Adwoa brings a unique confidence to the campaign, and her individuality lifts every shot, perfectly reflecting the creative spirit of Topshop.”
Aboah added: “As a London girl, Topshop has been a big part of my fashion journey. It’s exciting to partner with them on a collection that is bold in colour, shape and style. They’re stepping into this new season with purpose and confidence, with a desire to bring something different.”
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