Embattled fashion retailer Ted Baker has relaunched and redesigned its UK website following its administration earlier this year.
The website operates under the brand’s new UK and European operator, United Legwear & Apparel Co (ULAC), and features a range of menswear, womenswear and accessories.
The ecommerce site became operational on November 15 and was the first major action by ULAC since it was appointed by Ted Baker owner Authentic.
At the time ULAC was appointed, Authentic global president of sports and lifestyle Jarrod Weber said it has a “proven track record in translating global brands for the UK market” and called it “the ideal partner” for Ted Baker’s future online growth.
Plans to widen the website’s reach are being discussed, with European versions set to launch soon as it aims to expand its online audience across more markets.
An Authentic spokesperson told Drapers: “The new site is designed to bring Ted Baker’s signature blend of British charm, style and sophistication into the digital space, offering customers an elevated and fresh shopping experience.
“From sleek visuals to intuitive navigation, the new Tedbaker.com makes the brand’s most-loved categories – menswear, womenswear and accessories – more accessible to its audiences.”
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