Strategy spotlight: Five things to know about Sosandar


The recipient of Retail Week’s Emerging Retailer award in 2020, Sosandar is a rapidly growing online womenswear brand specifically targeted at a generation of women who have graduated from throwaway fashion and are looking for affordable clothing with a premium, trend-led feel.  

The etailer narrowed its losses in the year to March 31, as an expanding product offer and a growing number of online partnerships with major retailers drove revenue growth and took it close to break-even for the first time.

Sales surged 142% year on year to £29.5m, driven by a 65% increase in the number of active customers to 13.2 million, and more frequent purchasing.

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