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Q&A: Estée Lauder Companies SVP on the innovations driving the business
Global beauty behemoth Estée Lauder Companies has been focusing on tech and innovation in recent years, including tech partnerships, leveraging data and generative AI, and introducing experiential tools for customers.
- Estée Lauder Companies senior vice president and general manager Pernilla Nyberg says company is “sitting on a goldmine of data”
- Group is made up of brands such as Estée Lauder, Tom Ford, Clinique, Jo Malone London and The Ordinary
- Nyberg says it’s ”putting technology out there that is supporting the consumer to have a more enhanced experience”
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