Prime Day 2026: How AI impacted Amazon and wider online retail
Amazon’s annual Prime Day event took place last week between June 23 and June 26, offering a chance for customers to flock online to get the best deals and discounts across a range of categories such as electronics, fashion, home and garden, and more.
In the US, Amazon’s largest market, Prime Day generated $26.4bn in online sales over the four-day event – a 9.3% growth on last year.
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