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Lush retail boss on being ‘fiercely committed’ to its values and genuine customer connections
Kasey Swithenbank speaks to Retail Week about Lush’s unapologetic values and evolution that have seen it grow to over 100 stores in the UK.
- Kasey Swithenbank speaks to Retail Week about Lush’s unapologetic values and evolution
- “We consistently talk about making genuine connections with customers,” she says
- “We’ve made no secret that the increase to national insurance was going to hinder us”
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