Sell online? Not likely, insists Primark finance chief

John Bason

As sales were decimated and shoppers flocked online during lockdown, many might think Primark would reconsider whether to trade online – far from it.

After it was forced to close its doors to the public for the third time just before Christmas, hard on the heels of the November lockdown, Primark recorded a sales decline of 30% year on year in the four months to December 31.

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