Primark: Online ‘not a priority’ as it prepares for stores reopening

Primark Birmingham

Primark will not prioritise the creation of a transactional online business despite the rise of ecommerce during the Covid-19 pandemic.

Primark parent ABF finance director John Bason told Retail Week that he expected the value fashion powerhouse’s appeal through bricks-and-mortar stores to continue after it comes out of UK lockdown in a fortnight’s time.

He said that despite not having an online business that could have traded when stores were shut during the pandemic, at a cost in lost sales of £650m a week, launching an ecommerce operation was “not a priority”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few moments before your account is updated.