RM Williams is set to open its London flagship store next month, which will carry the Australian bootmaker’s largest assortment of shoes in the world, Retail Week can reveal.
The brand said its Jermyn Street flagship, which opens on March 26, will offer its full range of men’s and women’s footwear, leather goods and accessories, alongside selected apparel “tailored to the UK climate”.
The store will stock 73 boot options, making it the flagship with the broadest range that RM Williams has offered anywhere globally. Services at the store include expert boot fitting, leather personalisation and ongoing care.
RM Williams Jermyn Street will take the retailer’s total number of UK stores in the UK to seven, and comes as sales for the brand are expected to exceed £15m in 2026.
The retailer has been steadily growing its retail presence over the past 12 months after it opened its first store in Knightsbridge in 1989. It most recently opened in Bath and Edinburgh. Another location in Guildford is scheduled to open in early April.
RM Williams UK general manager Karl Wederell said: “This store represents a meaningful step for us in the UK. Jermyn Street is synonymous with heritage, integrity and craftsmanship — qualities that have defined RM Williams since 1932.
“To open our London flagship here feels less like expansion and more like a natural alignment of values. We are proud to bring a piece of Australia’s craft tradition to a street that understands and respects longevity.”
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