Australian bootmaker RM Williams has unveiled plans to expand its retail presence across the country following three years of double-digit growth in the UK.
The retailer will open a London flagship store at the end of March and an outlet in Guildford in early April.
The new locations will take the total number of RM Williams stores in the UK to eight, and come as sales for the brand are expected to exceed £15m in 2026.
The retailer has been steadily growing its retail presence over the past 12 months after it opened its first store in Knightsbridge in 1989. It most recently opened in Bath and Edinburgh.
RM Williams chief executive Paul Grossman said: “Building a long-standing connection with the UK is incredibly important for this next chapter. Our way of deepening our connection to the UK centres around the understanding of our story and building on our learnings.”
“Each new store allows us to share the craftsmanship, heritage and authenticity that define our brand with communities that value quality and tradition. We’re excited to continue growing in a market that feels like a natural home for RM Williams.”
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