Next ups profit guidance again as sales soar

Exterior of Next store in retail park

Next has upped its full-year profit guidance for the fifth time in eight months following “better than anticipated” full-price sales during November and December.

The fashion giant posted a 5.7% increase in sales for the nine weeks to December 30, which was £38m “better” than its previous guidance of a 2% sales increase for the period.

Next said performance in both stores and online during the Christmas trading period was “ahead of expectations”, with online performing “particularly well”.

 

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