N Brown has appointed former Hawes and Curtis chief digital officer Arfan Sabir to the newly created role of trading and marketing director.
Sabir will be responsible for bringing together the JD Williams and Jacamo owner’s trading and marketing functions for the first time, which the group said will create a more integrated approach that will sharpen its focus on commercial trading opportunities and elevate the customer experience.
He brings over 25 years of experience transforming and scaling digital and omnichannel businesses, having previously held senior ecommerce roles at the likes of Lego, Mothercare and Dreams.
N Brown retail chief executive Dene Jones said: “The creation of the trading and marketing director role reflects our commitment to driving commercial excellence and delivering an outstanding customer experience.
“Arfan’s proven track record in omni-channel digital transformation and growth makes him the ideal person to lead this combined function, and we are excited to welcome him to the business.”
Sabir added: “I’m thrilled to be joining N Brown at such an exciting time. Bringing trading and marketing together will ensure an even sharper focus on commercial trading opportunities, while delivering a cohesive and customer-focused approach that drives growth and strengthens the group’s market position.”
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