N Brown promotes internally for newly created chief operating officer role

The retailer said the move would strengthen its leadership team “as the Group enters the next phase of growth driven by operational efficiency and disciplined execution”.

Speaking of her appointment, Rogers said: “I’m very pleased to be taking on this new role at an exciting time for N Brown, as we look to accelerate our business transformation.

“Over the past two years, I’ve had the opportunity to gain a deep understanding of the business and to help shape the operating model, transformation priorities and culture. I’m looking forward to building on this work and supporting the delivery of our strategy for customers, colleagues and shareholders.”

Rogers joined N Brown in 2024 as chief people and sustainability officer and has led on a number of initiatives supporting the retailer’s business transformation, including the design and implementation of a new operating model and a multi-year cultural programme.

N Brown’s chief executive Steve Johnson said: “Providing the best possible experience for our customers starts with having an efficient, well-aligned and effective business. The creation of the Chief Operating Officer role reflects our focus on end-to-end execution of our transformation strategy.

“Natalie has a proven track record of delivering large scale organisational change both within N Brown and across other organisations, making her ideally placed to drive forward operational efficiency.”

In a statement, N Brown said the creation of the COO role “brings greater focus and accountability to operational execution across people, technology and supply chain, strengthening end‑to‑end delivery and enabling clearer alignment between strategy and performance”.

“The role will support faster decision‑making, improved operational efficiency and consistent execution as the Group continues to evolve its digital and financial services capabilities.”