Kavan, who has spent nine years with the etail titan and currently serves as its vice president of international special projects, will join Matchesfashion on March 19.

During his time at Amazon, Kavan launched Amazon Fresh in the UK, Europe and Japan, and built a number of key strategic partnerships with the likes of Morrisons. He also previously led Amazon’s UK and EU consumables divisions.

Prior to joining Amazon in 2011, Kavan spent seven years at Homebase, culminating in a stint as marketing and strategy director, and four years at B&Q.