Jigsaw is planning a store expansion across the country following a successful turnaround and strong peak trading period.
The fashion retailer delivered a 26% increase in sales over the Christmas period, with store revenues up 14%, online surging 34% and concession sales rocketing 46%.
The company attributed the performance to strong consumer demand for knitwear, leather clothing and coats.
It reported that a focus on full-price trading, a more disciplined approach to buying and stock management delivered a 35% increase in profit margin year on year and total earnings increased by £1.8m.
The results follow a strategic reset of Jigsaw earlier last year, which saw a capital injection from its majority shareholder and the appointment of Tikki Godley as managing director. Under Godley’s leadership, the retailer has sharpened its focus on product, fit and fabric.
As a result of the strong peak trading, Jigsaw said it was planning to expand its retail footprint across the country and that its staff will be returning to its former head office at Kew Studios, which has been fully refurbished.
Godley said: “This transformation has been about getting back to what our customers love about Jigsaw – thoughtful design, quality and clothes that feel relevant to modern life.
“By putting product and customer insight at the heart of every decision, we’ve created a platform for sustainable growth and are excited to continue investing in the high street through 2026.”
No comments yet