Jigsaw has hired Ted Baker’s former global retail director Chris Browne to spearhead the next phase of its brick-and-mortar expansion.
Browne’s appointment comes as the fashion retailer has instructed property agency Colliers to identify 10 new store sites for it across central London and the UK.
He succeeds Lisa Butler, who stepped down last month just two weeks after joining as the brand’s retail director.
Jigsaw’s expansion plans will take the retailer’s store portfolio to 53, and follow a successful peak trading period, with Christmas sales up 26% year on year.
Browne most notably spent 30 years as the global retail director at Ted Baker, and oversaw its growth from a few stores to over 500 outlets globally. He led a direct team of 128 people across five territory offices and a retail workforce of over 3,000.
Jigsaw managing director Tikki Godley said: “Chris is one of the most experienced retail directors in the UK and has an outstanding track record of building store portfolios and delivering growth. His appointment reflects the scale of our ambition.
“We have a clear plan to expand our physical footprint and bring Jigsaw to more customers across the country, and Chris is exactly the right person to lead that.”
Browne added: “Jigsaw is a brand I’ve always admired – representing craftsmanship, quality and thoughtful design, which is increasingly rare on the high street.
”Finding the right homes for a brand like this matters, and I’m very much looking forward to getting started and securing the locations that will do justice to the product and the customer experience.”
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