Interview: Zalando womenswear boss on building ‘the Spotify of fashion’

Sara Diez Zalando

Zalando’s vice president of womenswear Sara Diez talks to Retail Week about how the online retailer is aiming to become the ultimate go-to destination for fashion

Ordering a coffee in Spanish, speaking to her PR manager in German and answering questions in English, the multilingual businesswoman – she speaks six languages adding Chinese, Portuguese and French to the list – has got a wealth of knowledge when it comes to fashion and its future.

Diez moved to the fashion etailer 10 months ago after six years at Nike’s European headquarters – based in Amsterdam – where she held various senior roles including senior buying director for Nike sportswear.

Before that Diez was head of buying at Inditex for 11 years. During that time Zara stores expanded from 200 when she arrived to 2,000 by the time she left.

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