How Asos is trying to arrest slumping sales and return to profitability

ASOS X Secret Sales

Following the report of further losses for Asos, Retail Week explores how the online fashion retailer has delivered on its previously pledged strategic targets to get back to an upward trajectory

Asos posted an adjusted loss before tax of £87.4m, as well as an 8% decline in group revenue for the six months to February 28, 2023, noting that trading had been affected by a “challenging backdrop”.

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