Online fashion giant Asos has suspended sales to Russia in the wake of outrage over the invasion of Ukraine.

Asos Russian website screengrab

Asos said it was ‘neither practical nor right to continue to trade in Russia’

Asos said this afternoon (March 2), as Russian forces continued to shell Ukrainian cities including Kharkiv and Kyiv, inflicting heavy civilian casualties, that it was “not right” to continue trading in Russia.

The retailer said: “Asos’ priority is the safety of its colleagues and partners in Ukraine and Russia. Immediately following the invasion, Asos suspended sales in Ukraine as it became impossible to serve customers there.

“Against the backdrop of the continuing war, Asos has decided that it is neither practical nor right to continue to trade in Russia and has, therefore, today suspended our sales there. Our thoughts are with the people of Ukraine and all those affected in the region.”

The Russian invasion has triggered condemnation internationally and countries around the world, including the UK and US, have imposed sanctions on financial institutions and individuals connected to President Vladimir Putin’s regime.

The attack has prompted a wide range of consumer businesses, including Nike and Apple, to limit or halt sales in Russia.

Sanctions have led Russian oligarch backers of Holland & Barrett to step down from the owners’ board.

Retailers including Iceland and Marks & Spencer are supporting charities working in Ukraine.

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