John Lewis sales spike driven by Black Friday bargains

John Lewis London

John Lewis’ weekly sales soared in after a “record” performance for the retailer as price matching and strong demand for fashion and home technology bolstered performance.

The department store retailer recorded a 60.4% surge in sales year on year in the week to December 2.

The retailer’s sales increased was bolstered by Black Friday falling a week later than in 2018, but in comparison with last year’s Black Friday event sales were up 2.1%, which John Lewis & Partners’ operations director Bérangère Michel said was “a new record week of sales” for the retailer.

John Lewis, which ran 11 days worth of Black Friday promotions from November 22 to December 2, in comparison with eight days the previous year, attributed its sales growth to “demand for our Black Friday deals and competitor offers, which we price matched through our commitment to our Never Knowingly Undersold policy”.

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