John Lewis bets big on beauty with Skin Cupid shop-in-shops and dedicated loyalty offer
John Lewis is stepping up its investment in beauty with a new exclusive partnership with Korean skincare specialist Skin Cupid and an enhanced offer for its MyJL loyalty members.
The partnership forms part of the retailer’s bigger push on loyalty, which also includes the launch of MyJL Beauty and the expansion of its brand-agnostic advisory service The Beauty Society.
Already have an account? Sign in here