John Lewis is launching its new own-brand café and restaurant concept named Platter John Lewis.
The new hospitality brand forms part of a multi-million-pound investment in the group’s in-store dining experience, and replaces “The Place To Eat” brand across 32 cafés. The first refurbished spaces will reopen this month.
As well as forming a chunk of the investment into in-store dining, it also forms part of an £800m multi-year investment in brand, stores, and customer experience as John Lewis aims to give customers more reasons to visit its stores.
Chichester, Reading, and Oxford Street will be the first branches to transform with the new investment, and the scale of it will alter depending on the shop.
The Oxford Street restaurant will reopen in early August and be home to the flagship Platter John Lewis. All 32 cafés will be refurbished and rebranded by the end of 2027.
It has partnered with hospitality specialist Benugo to transform and operate the new restaurants and build on an existing 10-year partnership.
John Lewis currently has 62 cafés and restaurants across the store estate, with hospitality accounting for more than 20% of John Lewis in-store transactions. Sales in the category grew by nearly 10% over the past year.
John Lewis director of services and hospitality Katie Papakonstantinou said: “Customers are spending more time in our shops, and food and drink is an increasingly important part of that experience. Platter John Lewis will give customers a more modern, welcoming place to pause, meet, and enjoy something delicious while they shop.
“This is an exciting investment in our hospitality offer and an important part of how we’re making John Lewis shops even better places to visit. We’re pleased to get the first refurbishments underway and look forward to opening our flagship at Oxford Street this summer.”
No comments yet