The UK’s recent flurry of trade deals and agreements with India, the US and the EU has upped customer confidence.
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Consumer confidence in May ticked up off the back of a raft of trade deal announcements, according to the latest BRC-Opinium data. Consumer confidence in that state of the economy improved to -36 in May, up from -48 in April.
Consumers’ confidence in their personal financial situation improved to -12 in May, up from -16 in April, but personal spending on retail fell in the period to zero from +3 the previous month.
Personal spending overall remained at +10 in May, while personal saving dipped slightly by one percentage point to -5.
British Retail Consortium chief executive Helen Dickinson: “Consumer confidence improved as UK economic growth picked up and geopolitical tensions eased as the US-China trade war began to cool; however, it remains far below levels seen last year. The over-60s saw the biggest improvement, up almost 20 points, though they are still the most pessimistic of all generations. This may reflect the stock market recovery after the turbulence caused by a slew of US tariff announcements. Overall spending expectations stayed at similar levels for a third consecutive month, while expectations of retail spend dropped slightly.
“Only weeks ago, consumers were facing uncertainty arising from President Trump’s announcement of eye-watering tariffs on many countries. Fast forward to today, the UK has trade deals with some of the world’s largest economies. While agreements with the US and India may have helped this month’s boost in consumer confidence, it is hoped the latest EU deal will drive further confidence in the outlook for the economy and personal finances. There is more the UK can do to encourage spending and trade: reintroducing a tax-free shopping scheme would attract more high-value shoppers from abroad, benefiting retail, hospitality and leisure, and creating employment opportunities and boosting economic growth.”


















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