Data: What search trends reveal about shopping in lockdown

Google online search

As the retail industry edges slowly towards the resumption of business, online search data shows UK search habits have dramatically changed since the lockdown began. As well as seeking out essential goods, consumers have made the most of forced time at home to take up new hobbies and DIY projects.

The landscape of search has changed during the coronavirus pandemic and lockdown. Google reported that it has ”never seen as many searches for a single topic continue over a sustained period as is happening now with Covid-19” and searches related to travel, tourism, live entertainment and in-person events have crashed.

When comparing the search interest in all retail-related topics in comparison to coronavirus, it is clear that coronavirus has driven consumers’ hunger for information. Most recently, search trends have been shifting towards “how long will lockdown last” as people long to resume their normal lives.

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